M-A
3:38:34 UTC
CHALLENGE
Create recurring revenue through exclusive community spaces while hitting tight leadership deadline
KEY ACTIONS
Designed MVP including 48 flows (free/paid, open/exclusive flows + moderation, and more)
Collaborated with product manager on discovery and feedback
Owned designing flows → edge cases → dev handoff
OUTCOME
Generated revenue from launch
Framework for future Circles expansion
Role
Sole Product Designer (UX, UI, Interaction)
Platform
iOS and Android
Company
Minnect
Year
2025
Scope
End-to-end ownership of designs from discovery to handoff
Team
1 Product Manager, 4 Engineers, 1 QA
CHALLENGE
Engagement was inconsistent, and there was no system to encourage repeat participation or long-term competition.
KEY ACTIONS
Collaboratively designed leagues, rankings, and seasonal competition mechanics
Owned the designs of the end-to-end user flows and interactions, empty states, edge cases, badges, and profile frames.
Built scalable patterns for future rewards and contests
OUTCOME
Shipped a competitive ecosystem that increased retention, engagement and drove platform growth.
